The business is run by Rebecca Cowdry, who stepped out of her life as a global IT project manager in 2008. She says "when I left my 'old' job, I was looking to set up an innovative business that I could organise around family life. It was just as the country was going into recession and it wasn't the best time to be starting up a new venture, but that fact in itself gave us an idea. We believed that art should be accessible and inclusive, and affordable to all budgets. We set about creating a range of unlimited edition fine art tea towels. The response was amazing."
Within a year they were selling to over 80 shops in the UK.
Rebecca's business partner is her real life partner, Sally Patrick, who runs Hayletts Gallery. Sally has over 20 years experience dealing in art and her knowledge of the artworld was invaluable. Sally remembers how they selected the first artworks for the tea towels "there were so many artworks to choose from and naturally the talent of the artist is paramount. We wanted them to be striking and cheerful but equally important is the artwork reproduces well on to fabric."